ROBIN, SAM, and EMMA started making content in late 2020 when Sam and Emma moved back in with their mom during the pandemic. Their slice of life style content quickly gained a following due to Robin’s dynamic personality. But it was when the family shared about their experience with loss that fans really connected to them.

When the family shared that their father [and husband], Mark Rosenthal, died in 2010, fans were immediately drawn to their unique way of dealing with grief by using humor. The family recently received a Webby Award for social impact for helping millions find joy and laughter even despite grief.